Sunday, 29 March 2015
Thursday, 26 March 2015
Evaluation - Question 1
https://docs.google.com/document/d/1iq-FQOoOaL-s7ECfjQQUYKwhdqarB7G81Os0UA4ga0s/edit
Click on the link to view Question 1 of my evaluation
Click on the link to view Question 1 of my evaluation
Evaluation - Question 2
If the slideshow does not work, this is the link: http://www.slideshare.net/njpowersx/question-2-media-46317301
Evaluation - Question 3
What have you learned from your audience
feedback?
How did you respond to the original brief with the audience in mind?
Straight away, we were asking questions such as what would we like our genre to be? What would our target audience be? How can we do this? We finally came up with a storyline each and we congregated all our ideas together and came up with a final piece.
After creating the storyline and looking at the guidelines on the BBFC website, we decided that our film would be targeted at 15+ teenagers/young adults as our film did not contain hard drug abuse and strong language but did include upsetting scenes. For our brief, we were asked to make a 5 minute original film for our advanced portfolio, our group decided on a psychological thriller. Last year when we did our two minute film for our foundation portfolio, it was hard as we had never done anything like it before so we knew this year it would more difficult to create an interesting storyline and to execute it well but it was easier as we knew the technology and the software we were using. Our AS film was a psychological thriller, which made it considerably easier for us to do research and we were familiar with what had to be included and how to do certain things. We wanted to create a film that appealed to the older teenagers and young adults, so we created a questionnaire including the storyline and asked people from ages 15-25 what they thought before we carried out the filming. Majority of the respondents were positive and said they would like to see it in cinema.
What we did for our audience research?
For our audience research, the group did a post on blogger about the potential audience and did some research into it. We decided we wanted our film, Lost Possession, was going to be a 15 as it was a complicated storyline and at that point, there could have been some drug use in the mental institute scenes. Looking at the BBFC website, we looked at what was to be included in a 15 rated film and the difference to a 12A, this is how we decided on it being a 15 because of some of the content that may be shown. We asked random people around college some questions about our film, we used both male and females of different ages and asked them what they thought of the film and what we could do to improve it, this was helpful within our research as it allowed us to see some non-biased opinions about the film as they were people we did not know. We later asked people on Facebook what they had thought. They had to watch a YouTube clip of the rough cut of our film and then answer the following questionnaire, we then could see what they thought was a good aspect of the film and what could be improved.
Why was identifying our audience important?
Identifying our audience was important straight away. As soon as we knew what the target audience would be, we could start researching what to include in our film and what not to include on the BBFC website because of the age certificates. Our film was aimed at 15+ teenagers and young adults. Straight away, the audience helped us decide on a final storyline which would appeal to them as it a big concern and their feedback helped tremendously. In our original storyline, it includes a mother who dies, we thought this would be more appealing towards the female audience so we added some psychological and thrilling aspects that could encourage the male audience more to watch the film. Some people said the storyline seemed complicated, this helped us as we knew we had to include more conversations into the film so it is more understood by the audience.
Video Questionnaire:
One of the creative decisions we made as I have mentioned previously in this evaluation was the video questionnaire. It was significant because we could include real answers that were honest as they didn't have time to think about their answer so we could see the actual response. It also helped me personally, to get to know the camera more on a personal level as it gave me some experience on how to work it moreover, since I had not used Final Cut Express since the previous year, we all took it in turns to edit the video questionnaire together, this gave us all the chance to better our skills at editing.
https://www.youtube.com/watch?v=U5FNl8R-MP0 This is the link to the video questionnaire.
Rough Cut:
The rough cut wasn't optional as we had to upload one. This was a good idea as we could upload the film and show the audience what we had put together so far without the actual finished product. We attached a questionnaire to the rough cut link where the audience had to fill it in and answer the following questions, this way we could see what their opinions were before we finished our end product without their interpretation of the film. Some responses talked about the music in the rough cut, saying we needed more that suited the genre and more in general. We asked them if they thought an all female cast was appropriate and it was a mixed response as some said yes and some said no. This all in all helped us create the film we have as they have had a say in what needs improving and what didn't.
Questionnaire Responses:
The rough cut and questionnaire actually really helped us finish our final film as their ideas about the music needed encouraged us to include some more in parts we had not thought of. As the storyline is quite original, we didn't want to create the same cliché, conventional psychological thriller, so throughout the film, sad piano music was added so by the end the audience was not expecting Katherine to have been the killer of their Mother. After asking them more detailed questions about what sort of music needs to be included, they said more thrilling parts therefore at the end of our film we added a car crash sound which is shocking at the end as it is unexpected.
How did you respond to the original brief with the audience in mind?
Straight away, we were asking questions such as what would we like our genre to be? What would our target audience be? How can we do this? We finally came up with a storyline each and we congregated all our ideas together and came up with a final piece.After creating the storyline and looking at the guidelines on the BBFC website, we decided that our film would be targeted at 15+ teenagers/young adults as our film did not contain hard drug abuse and strong language but did include upsetting scenes. For our brief, we were asked to make a 5 minute original film for our advanced portfolio, our group decided on a psychological thriller. Last year when we did our two minute film for our foundation portfolio, it was hard as we had never done anything like it before so we knew this year it would more difficult to create an interesting storyline and to execute it well but it was easier as we knew the technology and the software we were using. Our AS film was a psychological thriller, which made it considerably easier for us to do research and we were familiar with what had to be included and how to do certain things. We wanted to create a film that appealed to the older teenagers and young adults, so we created a questionnaire including the storyline and asked people from ages 15-25 what they thought before we carried out the filming. Majority of the respondents were positive and said they would like to see it in cinema.
For our audience research, the group did a post on blogger about the potential audience and did some research into it. We decided we wanted our film, Lost Possession, was going to be a 15 as it was a complicated storyline and at that point, there could have been some drug use in the mental institute scenes. Looking at the BBFC website, we looked at what was to be included in a 15 rated film and the difference to a 12A, this is how we decided on it being a 15 because of some of the content that may be shown. We asked random people around college some questions about our film, we used both male and females of different ages and asked them what they thought of the film and what we could do to improve it, this was helpful within our research as it allowed us to see some non-biased opinions about the film as they were people we did not know. We later asked people on Facebook what they had thought. They had to watch a YouTube clip of the rough cut of our film and then answer the following questionnaire, we then could see what they thought was a good aspect of the film and what could be improved.
Why was identifying our audience important?
Identifying our audience was important straight away. As soon as we knew what the target audience would be, we could start researching what to include in our film and what not to include on the BBFC website because of the age certificates. Our film was aimed at 15+ teenagers and young adults. Straight away, the audience helped us decide on a final storyline which would appeal to them as it a big concern and their feedback helped tremendously. In our original storyline, it includes a mother who dies, we thought this would be more appealing towards the female audience so we added some psychological and thrilling aspects that could encourage the male audience more to watch the film. Some people said the storyline seemed complicated, this helped us as we knew we had to include more conversations into the film so it is more understood by the audience.
Video Questionnaire:
One of the creative decisions we made as I have mentioned previously in this evaluation was the video questionnaire. It was significant because we could include real answers that were honest as they didn't have time to think about their answer so we could see the actual response. It also helped me personally, to get to know the camera more on a personal level as it gave me some experience on how to work it moreover, since I had not used Final Cut Express since the previous year, we all took it in turns to edit the video questionnaire together, this gave us all the chance to better our skills at editing.
https://www.youtube.com/watch?v=U5FNl8R-MP0 This is the link to the video questionnaire.
Rough Cut: The rough cut wasn't optional as we had to upload one. This was a good idea as we could upload the film and show the audience what we had put together so far without the actual finished product. We attached a questionnaire to the rough cut link where the audience had to fill it in and answer the following questions, this way we could see what their opinions were before we finished our end product without their interpretation of the film. Some responses talked about the music in the rough cut, saying we needed more that suited the genre and more in general. We asked them if they thought an all female cast was appropriate and it was a mixed response as some said yes and some said no. This all in all helped us create the film we have as they have had a say in what needs improving and what didn't.
Questionnaire Responses:
The rough cut and questionnaire actually really helped us finish our final film as their ideas about the music needed encouraged us to include some more in parts we had not thought of. As the storyline is quite original, we didn't want to create the same cliché, conventional psychological thriller, so throughout the film, sad piano music was added so by the end the audience was not expecting Katherine to have been the killer of their Mother. After asking them more detailed questions about what sort of music needs to be included, they said more thrilling parts therefore at the end of our film we added a car crash sound which is shocking at the end as it is unexpected.
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