Individual Research into Radio Trailers/Radio Spots

Radio Trailers

Conventions of a radio trailer are:

• Voiceover, with hints of sound/speech from the film
• Information at the end of the trailer
• The slogan the film has
• Sound effects
• To get the audience to watch the film

These are played through radio stations depending on the genre/subject. Modern/mainstream films are usually played on larger well known radio stations such as Capital FM or Radio 1 whereas a Disney film is more likely to get played on Classical FM.

It is used as many people/adults listen to the radio on a daily basis when driving or at home therefore it gets you publicity and awareness. Not only cars have the radio, but shopping centres and restaurants have the radio on, making the audience wider and more people can listen. 

Radio Spots
A radio spot is like a TV spot but adapted to the radio. It should include your films slogan. It should state what the film is about, where it is being shown and when from.