Viral advertising is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another. The idea is to spread the information by word-of-mouth however with modern technology, we are now able to use internet based things as well. The aim is to encourage people to watch whatever it is and share it with others so many people see the content of the message.
It is used as a useful marketing tool or as part of a larger company that uses multiple ways of marketing. For example, Warner Brothers made a viral campaign for Dark Knight Rises by using a website called whysoserious.com and people were sent off on a scavenger hunt to find hidden messages. It came to reveal the joker.
Avenues of viral advertisement:
- Email
- Social Networks
- Word of mouth
- Web forums
- Video sharing sites
It gets a lot of publicity and public awareness about the site/company/film.
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