Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses or computer viruses. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform or on social media websites such as YouTube.
The growth of social networking significantly contributed to the effectiveness of viral marketing.
Viral advertising could be done in many ways, in recent years, viral advertising is done in a prank way which shocks the live public and is set up to be shown on social networking sites, which potentially promotes the film that's been released. The viral advert for 'Carrie' in 2013 showed how effective viral advertising could have on the audience.
https://www.youtube.com/watch?v=VlOxlSOr3_M
'Carrie' weren't the only film that took viral advertising to a new level, many films have followed the pranking version of viral advertising which mainly occurs when advertising horror films. This shows how films can be promoted and advertised in many ways which potentially don't have any significance to the actual film. Referring back to the Carrie viral ad it's set in an average coffee shop which an average girl, that is then acted out as though she has this abnormal ability to move furniture and a man with her mind. In my opinion prank viral advertisements are a great success and shows how advertising can be funny and plus shows how significant the internet and social networking sites can be when advertising your film.
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